Privacy Policy

What we collect

We may collect information you provide directly, including your name, email address, login credentials, shipping details, and messages sent through support or waitlist forms. When you use personalisation features, we may also collect style preferences, colour analysis inputs, fit or product interests, and preference signals you share through conversational shopping flows.

We also collect limited behavioural information within the platform, such as the products you view, save, click, or add to cart, along with device and browser information needed to keep the service secure and functional.

How we use your information

We use personal information to personalise recommendations, generate product and outfit suggestions, power colour analysis features, process owned-inventory orders, provide customer support, improve product discovery, and maintain the safety and reliability of the service.

Where you make a purchase directly through Mercador, we use your details to manage checkout, payment confirmation, fulfillment communication, and order tracking.

Third-party services and sharing

Mercador may share limited information with service providers and partners that help us operate the platform. This can include affiliate partners for purchase attribution and tracking, Stripe for payment processing, analytics providers, hosting providers, and fulfillment or shipping partners for owned-inventory orders.

We do not sell your personal information. We only share information where it is necessary to provide the service, measure performance, process a transaction, or comply with legal obligations.

Cookies, local storage, and preferences

We use cookies and local storage to remember user preferences, preserve cart state, support login sessions, improve site performance, and understand how people use Mercador. Some of these technologies are essential to site functionality, while others help us improve relevance and user experience.

Your rights

Subject to applicable law, you may request access to your personal information, ask us to correct inaccurate information, request deletion of certain data, or object to some uses of your information. We will respond in line with our legal obligations and the nature of the request.

Contact

For privacy questions or requests, contact affiliates@mercador.ai. Mercador is operated by DevTek Pty Ltd, Sydney, Australia.